Digital Performance Analyst

Date: 6 May 2026

Location:

Midrand, Gauteng, ZA

Company: Sanlam Group

Who are we?

At MiWay, our purpose is to enable people to live their way. We understand that life is not just about "things" but the meaning that those things bring to your life. We believe that technology and innovation have infinite possibilities when it's inspired by humans by you.

Therefore, we focus on our clients' needs; finding new ways to simplify their lives and how they do things.

We give them products, services, and solutions that enable them to live and enjoy life on their own terms – in their own way.

Agile values and principles are strongly embedded in our culture, and they are at the core of how we make decisions and how we approach adding value within the company.

Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

What will you do?

The Digital Performance Analyst is responsible for monitoring, analysing, and optimising the performance of all digital channels (website, mobile app, and digital campaigns) to drive customer acquisition, conversion, engagement, and retention.This role plays a critical part in translating data into actionable insights that
improve customer journeys, reduce friction, and increase ROI across our digital platforms.

What will make you successful in this role?

Minimum Qualifications Required

Degree in Analytical studies (Data, Stats, Maths, Computer Sci, etc.)
Business/Marketing with a strong analytics focus

Minimum Experience Required

3–5 years in:
Digital analytics
Performance marketing analytics

Required Skills and Experience

Technical Skills

Strong experience with:
Google Analytics 4 / Firebase
Data visualisation tools would be beneficial
Experience with:
Tag management systems (GTM)
A/B testing tools (Optimizely, VWO, Adobe Target, CrazyEgg etc)
Heatmapping tools (Hotjar, Contentsquare, CrazyEgg)
Analytical Skills
Strong quantitative and problem-solving ability
Ability to interpret large datasets and identify trends
Experience in funnel analysis and cohort analysis
Business & Industry Knowledge
Understanding of:
Digital marketing channels
Insurance products (motor, home, life – advantageous)
Customer lifecycle in financial services

Key Responsibilities

1. Digital Performance Monitoring & Reporting

Track and report on key digital KPIs:
Traffic (sessions, users)
Conversion rates (quote starts, quote completion, callbacks)
Customer engagement (bounce rate, session duration etc.)
Provide daily, weekly and monthly performance reports to stakeholders
(marketing, sales, EXCO)

2. Customer Journey & Funnel Analysis

Analyse end-to-end digital journeys:
Awareness - Consideration - Quote - Purchase
Identify drop-off points and friction areas in the quote flows and self-service experiences
Partner with UX/UI, operational teams to recommend improvements and measure the impact of the enhancements.

3. Conversion Rate Optimisation (CRO)

Design and execute A/B and multivariate tests to improve conversion
Landing pages
CTAs
Messaging
Form design
Develop hypotheses based on:
Behavioural data (GA, CrazyEgg)
Heatmaps and session recordings (e.g., CrazyEgg)
Measure and report on experiment outcomes and business impact

4. Campaign & Channel Performance Analysis
Evaluate performance of :
Email, SMS, WhatsApp campaigns
Organic traffic (SEO)
Work with marketing teams to :
Optimise targeting and segmentation
Improve campaign ROI
Refine attribution models

5. Data Integration & Attribution

Support development of multi-touch attribution models
Integrate data from:
Google Analytics / Firebase
CRM systems
Policy administration systems
Ensure a single view of customer performance across channels

6. Insights & Strategic Recommendations

Translate complex data into clear, actionable insights
Provide recommendations on
Product positioning
Personalisation opportunities
Present findings to senior stakeholders in a business-friendly manner

7. Proactive Performance Optimisation

Identify behavioural signals to trigger:
Conversion nudges
Personalised offers
Exit interventions
Support implementation of predictive and AI-driven personalisation
strategies

8. Data Governance & Accuracy
Ensure accuracy and consistency of tracking:
Tagging (via Google Tag Manager or similar)
Event tracking across web and app
Work with developers to resolve tracking issues
Maintain data integrity and compliance (POPIA)

Knowledge and Skills

Recommendations to various stakeholders

Responsible for leading, partnering, transforming and delivering digital workplace services.

Drives the effective management of the team financials (where applicable) to ensure efficient employee experience costs against operational budgets as well as value for money services.

Provides operations management and manages service availability of the various technologies that enable the digital workspace.

Project Management

Personal Attributes

Balances stakeholders - Contributing through others

Tech savvy - Contributing through others

Business insight - Contributing through others

Plans and aligns - Contributing through others

Core Competencies

Being resilient - Contributing through others

Collaborates - Contributing through others

Cultivates innovation - Contributing through others

Customer focus - Contributing through others

Drives results - Contributing through others

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. Deadline to apply 13 May 2026

Our commitment to transformation

At MiWay we believe in cultivating a positive and dynamic working environment that gives you freedom and opportunity to succeed. MiWay is committed to transformation and embracing diversity. This is what drives us to achieve a multicultural workplace with employment equity as a key goal to create an inclusive workforce, reflective of the demographics of our society.