Purpose of the Role

We are looking for an experienced and results-driven traditional media Specialist to join our Marketing team. The successful candidate will be responsible for planning, executing, monitoring and optimising traditional media campaigns that drive brand awareness, customer acquisition and business growth.

The role requires a strong understanding of the SA media landscape, including television, radio, print, outdoor advertising, and strategic media partnerships. Working closely with internal and external stakeholders and agency partners, the traditional media Specialist will ensure that all campaigns are delivered on time, within budget and aligned to business objectives.

Education

•    Bachelor's Degree or Diploma in Marketing, Communications, Media Studies, Advertising, Commerce or a related field

Minimum Experience

•    5+ years' experience in media planning and buying, advertising or marketing communications
•    Proven experience managing traditional media campaigns across radio, print, television and outdoor channels
•    Experience working with media agencies, creative agencies and suppliers
•    Experience managing marketing budgets and negotiating media placements
•    Insurance or financial services industry experience will be advantageous

Required Skills

Key Responsibilities

•    Media Planning and Campaign Management
•    Develop and implement traditional media strategies aligned to marketing and business objectives
•    Plan, execute and optimise advertising campaigns across television, radio, print, outdoor and other offline channels
•    Manage campaign schedules, media bookings and production deadlines
•    Coordinate integrated campaigns across multiple channels to maximise reach and effectiveness

Media Buying and Agency Management

•    Work closely with media agencies to develop media plans and negotiate cost-effective placements
•    Review and approve media schedules, rates and campaign recommendations
•    Monitor agency performance and ensure delivery against agreed objectives and KPIs
•    Build and maintain strong relationships with media owners and industry partners

Budget Management

•    Manage traditional media budgets and ensure efficient allocation of spend
•    Track expenditure, reconcile invoices and ensure compliance with procurement processes
•    Identify opportunities to maximise return on media investment

Campaign Measurement and Reporting

•    Monitor campaign performance using audience, reach and impact metrics
•    Analyse campaign effectiveness and provide recommendations for optimisation
•    Prepare post-campaign evaluations and management reports
•    Track competitor advertising activity and industry trends

Brand and Sponsorship Management

•    Ensure all media activity is aligned with brand guidelines and regulatory requirements
•    Support sponsorship activations, events and partnership opportunities that enhance brand visibility
•    Collaborate with Public Relations, Digital Marketing and Internal Communications teams to ensure integrated marketing delivery

Market Intelligence

•    Monitor developments within the media industry and identify emerging opportunities
•    Evaluate new advertising channels and partnerships that support business growth
•    Conduct competitor and market analysis to inform media strategy

Competencies Required

•    Strategic thinking and commercial acumen
•    Strong analytical and reporting skills
•    Excellent negotiation and influencing ability
•    Budget management and financial discipline
•    Strong project management and organisational skills
•    Attention to detail and quality orientation
•    Ability to work under pressure and manage multiple campaigns simultaneously
•    Strong stakeholder and relationship management skills
•    Innovative and proactive approach to problem solving
•    Self-motivated with the ability to work independently and collaboratively
•    Proficient in Microsoft Excel, PowerPoint and reporting tools
•    Excellent communication, stakeholder management and project management skills
•    Strong understanding of media planning tools, audience measurement and campaign reporting
•    Knowledge of the South African media landscape and consumer behaviour

Success Measures

The successful candidate will be measured on:
•    Effective delivery of media campaigns against business objectives
•    Return on media investment (ROMI)
•    Efficient budget management and spend optimisation
•    Brand awareness and campaign reach metrics
•    Agency and stakeholder satisfaction
•    Compliance with timelines, governance and brand standards

Deadline to apply: 13 November 2026

Overview of Role Responsibilities (Level 1-13)

Marketing- Level 4 - Process Expert
Use the marketing system and protocols to deliver mostly routine support services.

Marketing Campaign Development- Level 4 - Process Expert
Carry out straightforward supplier and contract management tasks to support advertising, promotion, and other marketing campaigns.

Marketing Communications- Level 4 - Process Expert
Assist with the development and delivery of marketing communications to support the business plan and increase sales.

Digital Marketing Plan Execution- Level 4 - Process Expert
Provide analytical support to evaluate brand and top-of-funnel campaigns.

Brand- Level 4 - Process Expert
Use the brand management system and protocols to deliver mostly routine support services.

Required Behavioural Competencies