Area Manager - Northern Cape

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Date: 22-Feb-2021

Location: FS, ZA

Company: Sanlam Group

Who are we?

Sanlam Developing Markets (SDM) (a wholly-owned subsidiary of Sanlam Life Limited) is one of the top financial services providers in the South African entry-level and emerging middle market. It aims to understand the unique requirements of clients and offers a wide range of simple and affordable financial solutions that cover needs such as funeral insurance, savings for education, life cover and personal accident plans. In terms of the Sanlam Group Governance Policy, SDM is managed by the SA Retail Mass cluster, which is part of the Sanlam Life and Savings cluster within the Sanlam Group. There are four businesses within the SA Retail Mass cluster, namely; Group Benefits, Individual Life, Safrican Insurance and African Rainbow Life.

Sanlam Values  

The ability to demonstrate, understanding and apply our Sanlam values is embedded in all roles.  Applicants must exhibit their commitment to the values as part of the application process.

  • Lead with courage
  • Serve with pride
  • Care because we respect each other
  • Act with integrity & accountability
  • Grow value through innovation & superior performance



What will you do? 

  • Contribute to the creation of the provincial distribution strategy
  • Create, implement and be accountable for the geographical Agency distribution’s vision and strategy/plan of IL Distribution
  • Demonstrate inspirational leadership for Branch & Sales Managers
  • Drive business innovation through partnerships with identified partners (Santam\MiWay, Sanlam Fiduciary, Glacier Investments, and Sanlam Health & Sanlam Employee Benefits)
  • Implement the Provincial strategic plan of the Senior Implementation and Relationship Executive
  • Represent the ambassadorial ‘face of the Area’ in terms of events and recognition
  • Ensure collaboration and synergy between all channels across segments in the province to drive sales and market share growth 
  • Accountable for achievement of  the Area profitability (VNB and expense management) for the province
  • Ensure adherence to compliance and risk management for the province
  • Ensure operational excellence within the province
  • Develop talent and drive transformation


Undertake strategic leadership

  • Form part of the Provincial Mancom that takes collective accountability for the decision making and leadership of the Area
  • Analyse market changes, competitors, risks, opportunities and threats and create contingency plans for these in order to protect and grow market share 
  • Be overall accountable for the profitability and success of the province with respect to strategic attainment of business plans, decision making, operations, sales, compliance and customer service 
  • Understand the overarching IL Distribution strategy and vision in order to co-create (with the Branch Managers and Area Manco) and aligned national distribution strategy that incorporates all 5 channels across the different segments
  • Lead a culture of high performance within the province through present and courageous leadership and ensuring that the region;
    • is structured and set up correctly in order to function effectively
    • is adequately resourced to meet goals/targets
    • is trained, developed and up-skilled 
    • is clear on their business goals and share a common sense of purpose 
    • is motivated, encouraged and supported in their jobs
    • is disciplined, performance managed and rewarded appropriately


Strategically drive the execution of the provincial sales strategy through sales management


  • In conjunction with the Branch Managers, communicate the channel and provincial distribution strategy at the Area level and work with the Area Manco to formulate the provincial business plan including; o sales targets  o expense budgets
    • manpower growth
    • tactics, projects and marketing plans for penetration and growth o           create provincial value propositions and strategies o      broaden existing intermediary base and market share
  • In conjunction and to support the strategic plans of the Senior Implementation and Relationship Executive    
  • By working closely with the Branch Managers to ensure that there is a sound understanding of how the different channels need to work collaboratively to achieve the strategy and that processes and communication within the province and between teams support this
  • Ensure Branch Managers generate tactically aligned plans within the sales teams to effectively penetrate new and existing markets within the Area 
  • Get regular feedback and updates from the Branch Managers and Area Manco on sales performance against target. Report these back to the Provincial Executive



Undertake the area ambassador role


  • Be the face of the Area (Cross Channel), an ambassador for clients, stakeholders and intermediaries in the province (relationship building, events, recognition conferences, networking, opening doors, influencing etc.)
  • Positioning of Sanlam as a brand and business on provincial level in the market with key public and private market stakeholders
  • Engage with industry bodies (i.e. business and community forums)
  • Develop and maintain provincial business partnerships within the financial services community (including competitor liaison when required)
  • Identify and engage high impact intermediary opportunities
  • Host events and functions that drive recognition 
  • Forge close relationships and influence with Product Houses and key HO functions on behalf of the province in order to partner with the province for support and collaboration



Be accountable for the area expense budgets and profitability


The Area Manager has strategic and operational accountability and oversight of the items below:


Budgets and expense management:


Work closely with the Provincial Executive to;

  • Ensure that clear and robust expense budgets are created and managed, and that expense management processes are undertaken
  • Be overall accountable for the achievement of the area budget
  • Constantly look for cost saving initiatives and create a cost awareness culture within the Area   



  • Understand and implement practices to ensure viability and profitability of the area 
  • Have accountable oversight of;
  • VNB
  • Product mix
  • Create and direct opportunities to increase new business streams
  • Cost to income ratio


Be accountable for risk management and compliance within the area (including Key Individual)


Work closely with Branch Managers and Compliance Officer to ensure accountability for; 

  • Demonstrate the knowledge and understanding of all relevant regulatory and legislative laws/rules/ frameworks applicable to doing business compliantly
  • Be able to adapt quickly to changes to remain competitive and compliant 
  • Drive ongoing awareness and education of compliance within the province
  • Knowledge, accountability and ability to be accredited for and undertake the 16 duties of a Key Individual (KI) requirements for the area 
  • Identify areas of risk within the area and ensure there are appropriate management processes, monitoring, reporting and corrective actions in place to minimise or eliminate these


Drive change and business innovation within the province

  • Drive and support the SKY IL and Agency Distribution strategy
  • Act as sponsor for all major internal change initiatives (i.e. restructuring) within the province communication/visibility, change management and support activities
  • Identify areas within the provincial operation that need to be made more effective, cost efficient or client centred; and create actions and projects to improve these through innovation
  • Create a culture of innovation within the province
  • Encourage and reward staff for business innovation ideas that save costs, increase value add or make processes more effective


Build and develop relationships, networks and new markets


  • Work closely with the Senior Implementation and Relationship Executive, Key Accounts Specialists, GMD and other IL Distribution partners and different distribution support resources to identify high impact clients, associations and worksites/ companies (public and private sector) to approach and build relationships with
  • Partner with the Provincial Executive  to attend and host selected client engagement opportunities (i.e. golf days, wine tasting etc.,) in order to market Sanlam
  • Personally undertake to engage with and contact/network with such ‘high value’ clients/companies in support of marketing initiatives
  • Look for opportunities to penetrate less utilized market segments within the region. Formulate creative value propositions and strategies to gain access to, and contract clients/leads working in these markets
  • Network, build partnerships and contract internally with different Product Providers, SPF Distribution and other key stakeholders to enable the execution and support of the regional strategy


People Management


Recruitment and Selection:

  • Ensure that high potential talent is sourced and selected into the area to support the vision and talent succession needs


Diversity and transformation:

  • Embrace transformation in the area. Promote and communicate transformation as a key strategy within the area and support initiatives to achieve DTI targets and EE Targets
  • Align HR practices and decisions within the area, with respect to recruitment and promotion of staff, to support transformation targets
  • Recruit, groom and develop Advisors and Management into the business for future succession planning


Train, coach and mentor staff

  • Ensure all direct reports have development plans, discussions and are suitably trained for their positions
  • Ensure there is ongoing and robust vesting and development of Advisors within the region (through SM’s)
  • Ensure that direct reports are coached, developed and motivated to become productive and vested as soon as possible
  • Act as mentor to key staff within the area


Performance contracting and management:

  • Undertake effective performance contracting with all direct reports (Scorecards)
  • Undertake performance management and performance discussions with all direct reports
  • Ensure updated job profiles, competency models and KPA documents for all staff
  • Update and manage annual and sick leave  
  • Achieve EE appointment/promotion ratios 
  • Undertake staff career development and talent retention strategies


Qualification & experience 

  • Grade 12
  • Business, Legal or Commercial Degree/MBA an advantage
  • CFP an advantage
  • Key Individual (KI)
  • It is expected that the successful candidate meet the requirements of Class of Business (COB) at the date of appointment



Knowledge and skills 

  • Sound Financial Services experience at a middle management level within the corporate environment
  • At least 2 years Sales and Distribution exposure
  • At least 2 years sound management and leadership experience


Personal qualities 

  • Sales and target driven
  • Partnership and relationship builder
  • Leadership abilities (vision, courage, values, ethics, connecting with people)
  • High energy levels and action orientation with tenacity
  • Able to operate, challenge and influence at a strategic/tactical level
  • Socially confident and skilled to communicate well 
  • Able to inspire and motivate others into action
  • Results orientation (sales/target focussed)
  • Influencing abilities
  • Networking and natural relationship builder


Our aim is to help you build a successful career with us  

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping  our employees to realise their worth. Through its business clusters – Sanlam Personal Finance, Sanlam Emerging Markets, Sanlam Investments, Sanlam Corporate Santam, Miway, as well as the Group Office – the group provides many opportunities for growth and development. 

Turnaround times

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.

The Sanlam Group is committed to transformation and embracing diversity and our employment equity plan and targets will be considered as part of the recruitment process. This commitment is what drives us to achieve a diverse workplace with employment equity as a key goal to create an inclusive workforce, representative of the demographics of our society as well as people with disabilities.  

The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.