Marketing Manager: Retail Affluent: Client and Intermediary Experience: Bellville

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Date: 10-Jun-2021

Location: Bellville, Western Cape, South Africa

Company: Sanlam Group

Who are we?

The Sanlam Retail Affluent business (SRA) is dedicated to empower South Africans in the middle- and upper-income segments to be financially confident, secure and prosperous. With deep client understanding and a focus on excellence in technology, client and intermediary experiences, SRA delivers financial solutions including comprehensive financial planning, life- and disability insurance, credit solutions, savings and investments, retirement and fiduciary services that can be accessed through various platforms.

What will you do?


Outputs / Core Tasks:


Sanlam Life and Savings has embarked on a strategic journey to establish a new world “Client and Intermediary Experience” or “CX” function to deliver the client and intermediary facing solutions and tools in support of Sanlam’s digital transformation. In accordance, Sanlam’s CX vision is to create engagements and experiences which help our clients to live with confidence, be inspired and assist in guiding them towards their financial aspirations.

The purpose of the Marketing Manager role is to support the Senior Marketing Manager : Client and Intermediary Experience in executing the Sanlam Retail marketing strategy and priority campaigns.

The key responsibilities of the role include the following:

• Contribute to the development and evolution of the retail marketing strategy, organisation and value proposition.
• Brief, develop and implement the retail priority campaigns that support a strong value proposition.
• Ensure campaign messaging aligns with retail value proposition and supports Brand.
• Successful delivery of priority campaigns through agile methodology.
• Participate in and provide input into agile pods and campaigns.
• Ensure timeous post campaign analysis and campaign reporting against campaign targets.
• Provide marketing support to retail businesses and cluster-wide initiatives.
• Ensure alignment of all product campaigns with retail value proposition and priority campaigns.
• Sound stakeholder relationships – both internal (business units) and external (agency partners).

What will make you successful in this role?


Role Requirements:


• B.Comm degree in Marketing Management, Public Relations or related discipline.


• 7 years’ relevant experience in marketing and communications management.
• 3 years’ experience within the Insurance and/or Financial Services Industry.
• Experience in brand management, campaign design and implementation.
• Proven track record in developing, executing and administering a marketing program.
• Proven track record of executing various marketing and communication initiatives simultaneously.
• Experience in agile marketing practices will be an advantage.
• Experience in fast moving consumer goods will be an advantage.


• Strong understanding of digital marketing and social media practices.
• Knowledge of marketing analytics and return on Investment (ROI) measurements.
• Knowledge of managing multiple campaigns and action various initiatives.


• Communicates effectively
• Good presentation skills
• Tech savvy
• Decision quality
• Analytical thinking
• Cultivates innovation
• Plans and aligns
• Concern for accuracy
• Customer focus
• Collaborates
• Builds networks
• Drives engagement
• Action oriented
• Drives results
• Being resilient
• Computer skills

Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping  our employees to realise their worth. Through its four business clusters – Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Core Competencies

Cultivates innovation - Contributing through others
Customer focus - Contributing through others
Drives results - Contributing through others
Collaborates - Contributing through others
Being resilient - Contributing through others

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. 


Closing Date: 18 June

Our commitment to transformation

The Sanlam Group is committed to achieving transformation and embraces diversity.  This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa.  The Group's Employment Equity plan and targets will be considered as part of the selection process.