Distribution Marketing Support Manager (Re-Run)

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Date: 15-Jun-2022

Location: Bloemfontein, Free State, South Africa

Company: Sanlam Group


Who are we?


Sanlam is dedicated to supporting, growing and empowering clients with affordable, easy and suitable solutions, primarily through face-to-face intermediary channels, but also directly. This role is within the financial planning business of Sanlam, which comprises a large force of both tied and independent intermediaries as we as the staff who support them. We are dedicated to meeting the financial needs of our clients. Our vision: We aspire to be the best at building enduring relationships by connecting clients with Sanlam through intermediaries and directly. We create sustainable value by attracting new clients, supporting ongoing client engagement and providing adaptive solutions designed to answer life’s financial questions. Ultimately we grow and protect wealth.

What will you do?


This is a regional management role that is responsible to execute and implement the national marketing strategies at a regional level across channels and segments. 
Output/Core Tasks: 

  • Execute and support marketing campaigns developed by SanlamConnect Marketing 
  • Assist the Regional Marketing Manager (RMM) with the creation and implementation of customized regional marketing plans/strategies for the different channels across segments 
  • Support business growth through focused regional marketing support 
  • Assist and support conferences, marketing sponsorships and corporate social investment projects 
  • Collaborate across Retail Affluent cluster to provide worksite/key account marketing support; as well as execute campaigns for smaller regional worksite/key accounts 
  • Undertaking ongoing market/competitor research, networking and prospecting to identify new opportunities 
  • Actively drive feedback on projects, campaigns, plans, sponsorships and report back on ROI achieved. 
  • Provide ongoing marketing support in respect of provision of material, branding of National events, etc. 
  • Budgets and expense management which will be overseen by RMM 
  • Accelerate digital transformation initiatives with intermediaries and consultants in support of the rapidly changing business environment and client expectation/preference  
  • Active application of Business Intelligence and analytics in support of marketing and client engagement initiatives, driving improved results 
  • Deliver Sanlam Value Proposition & Brand promise to intermediaries and clients 
  • Transition to Relational Client Experience with advisers (and where appropriate brokers) 

What will make you successful in this role?


Qualification and Experience


  • Degree in Marketing, Commerce, Business 
  • Experience in a sales/marketing role in a financial services environment  

Knowledge and Skills 

To be successful you will need to demonstrate good experience in: 


  • MS: Office (Excel, Word, PP, Outlook) 
  • MIS 
  • E2 Financials 
  • SAP 



  • Financial Services Industry Knowledge 
  • Financial Services Product Knowledge (Sanlam and competitors) 
  • Legislative compliance processes and practices 
  • Service Level Agreements (SLA’s)/ Worksite contracts 
  • Knowledge of worksites and all other markets and the functioning thereof 
  • Sales and advice processes/financial planning knowledge 
  • Budgets and expense management 
  • Knowledge of sales tools/aids 
  • Market segmentation 
  • Marketing and sales principles 
  • Marketing conferences and sponsorships 
  • Market and client/product segmentation 
  • Commercial and business acumen 

Personal Attributes


  • Sound planning and co-ordination skills  
  • Excellent relationship and partnership building abilities  
  • Good communication and presentation skills  
  • Influencing and gaining commitment abilities  
  • Structured and organized  
  • Impactful  
  • Determined and results (sales) orientated  
  • Problem solver  



  • Cultivates innovation  
  • Client centricity  
  • Results driven  
  • Collaboration  
  • Flexibility and adaptability  
  • Business insights 
  • Communicates effectively
  • Decision making 
  • Plans and aligns 

Build a successful career with us


We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping  our employees to realize their worth. Through its four business clusters – Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Turnaround time


The applications for this role close on 28 June 2022. The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. 

Our commitment to transformation


The Sanlam Group is committed to achieving transformation and embraces diversity.  This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa.  The Group's Employment Equity plan and targets will be considered as part of the selection process.