Sales Enablement Marketing Manager: RA SC SFP (Vineyards) (JG 11)

What will you do?

This is a national position reporting to the Head:  Advisory & Intermediary Services.  This position is responsible to support the Regional Managers, Regional Marketing Consultants and financial planners with the role out of the SFP value proposition and the enablement of the go to market initiatives and lead the Sales Enablement Marketing team. Key responsibilities for this role are:

Outputs /Core Tasks (Key Responsibilities will include):
Sales Enablement Strategy & Execution
•    Develop and execute a structured Sales Enablement Strategy aligned to G2M objectives and business growth priorities.
•    Design and implement a marketing enablement framework that drives advisor productivity and sales effectiveness via RMC’s
•    Drive cross-sell and upsell initiatives to unlock revenue growth opportunities across the business, via the RMC’s
•    Set and execute the national campaign calendar. 
•    Ensure a strong bias for action, focusing on practical execution and measurable impact.

Advisor Enablement & Practice Development
•    Build, maintain, and continuously improve advisor toolkits, playbooks, and sales resources.
•    Simplify product positioning and enhance advisor client engagement capabilities.
•    Support initiatives that enable advisors to diversify income streams, scale their practices, and grow beyond individual capacity.
•    Translate business strategy into actionable enablement solutions for advisors.

Brand Management & Market Presence
•    Oversee and maintain consistent brand positioning across the business.
•    Govern how the organisation presents itself in the market, ensuring alignment with the value proposition.
•    Deliver high-quality, on-brand collateral for management, staff, and advisors via SEM team.
•    Ensure all outputs reflect credibility, professionalism, and strategic messaging.

Marketing Content Development
•    Oversee the creation of impactful marketing collateral, presentations, and client-facing materials.
•    Ensure all content aligns with brand identity, value proposition, and compliance standards.
•    Drive a consistent, compelling narrative that supports advisor conversations and client engagement.
•    Collaborate with product providers for marketing enablement. 

Digital Enablement
•    Set and execute the digital media (inclusive of social media) strategy.
•    Implement and optimise digital platforms and tools that enhance advisor productivity and client experience.
•    Integrate marketing technology seamlessly into sales processes to support scalable growth.
•    Drive adoption of digital tools across the advisor base.

Performance Measurement & Optimisation
•    Define and track key performance indicators (e.g. advisor adoption, productivity, conversion rates).
•    Monitor effectiveness of enablement initiatives and optimise based on data-driven insights.
•    Provide regular reporting on performance, impact, and opportunities for improvement.
•    Collate Return on Marketing investment from regional events, sponsorships and campaigns. 

Team Leadership
•    Lead and manage the Sales Enablement & Marketing (SEM) team, including designers and social media support.
•    Foster a high-performance culture focused on collaboration, creativity, and accountability.
•    Provide clear direction, coaching, and prioritisation to ensure delivery excellence.

What will you do? Continues

Cross-Functional Collaboration
•    Partner closely with regional marketing consultants to ensure alignment and effective regional execution.
•    Collaborate across business units to ensure integrated delivery of enablement and marketing initiatives.
•    Act as a central point of coordination between strategy and execution.

Innovation & Continuous Improvement
•    Stay ahead of industry trends, best practices, and emerging tools in sales enablement.
•    Introduce innovative approaches to improve advisor effectiveness and client engagement.
•    Continuously refine frameworks, content, and tools to enhance impact and scalability.

What will make you successful in this role?

Qualifications & experience:  
•    Grade 12
•    Commercial/Financial or business-related diploma/degree is preferable
•    Extensive Financial Services experience in a marketing/sales or operations environment

Knowledge and skills:  
IT:
•    MS: Office (Excell, Word, PP)
•    MS: Outlook
•    Sanfin, Sanport
•    Xplan

Business:
•    Financial Services Industry Knowledge 
•    Financial Services Product Knowledge (Sanlam and competitors) 
•    Relevant regulatory legislation and compliance knowledge 
•    Legal technical Knowledge (product related)
•    Knowledge of financial practices/brokerages/franchise concepts and operations 
•    Risk management
•    Distribution business knowledge
•    Business metrics and measurements
•    Sales and marketing
•    Leads management
•    Advisor digital enablement and support
•    Campaign development and support
•    Budgets and expense management
•    SFP value proposition

Personal Attributes: 
•    Proactive
•    Collaborator
•    Structured, organised and process orientated
•    Sound communication and relationship building skills
•    Results and execution focused (goal orientated)
•    Able to coach and develop staff
•    Sales orientation
•    Determined and goal orientated
•    Ability to motivate and build a team
•    Strong operational skills and knowledge

Personal qualities:  
•    Cultivates Innovation 
•    Client Centricity 
•    Results Driven 
•    Collaboration 
•    Flexibility and Adaptability 
•    Drives Vision and Purpose 
•    Business Insight 
•    Directs Work
•    Decision Quality
•    TCF 

Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping  our employees to realise their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Core Competencies

Turnaround time

•    The closing date for applications is 23 June 2026

The recruiter reserves the right to withdraw the advertisement prior to the closing date or to allow further applications to be submitted after the closing date indicated.  

  
The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.  

Our aim is to help you build a successful career with us 

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its business clusters – Life and Savings, Sanlam Emerging Markets, Sanlam Corporate, Sanlam Investment, Santam, as well as the Group Office – the group provides many opportunities for growth and development. 

Our commitment to transformation