Senior Data Analyst (Banking)

Position Overview

This is a data analyst role in the Banking business unit. The retail transactional banking proposition, delivered in partnership with GoTyme, is Sanlam’s entry into retail banking for its large and diverse customer base. This role is central to how the Banking BU measures commercial success, understands P&L drivers, and makes evidence-based decisions about distribution, customer activation, and segment strategy. Your primary unit of analysis is the banking P&L and its drivers. You will start from financial outcomes and work backwards to explain them, connecting revenue performance to the customer behaviours and channel activities that caused it. Your analysis will inform the banking customer acquisition strategy, providing outcome based evidence on its efficiency.

Through your analysis and reporting, you will ensure we always know how the banking proposition and various products are performing and why, and that we can link that to what we know about our customer segments. This is not just a reporting role; it is a business partnering role, where the quality of your insight directly shapes how Sanlam successfully drives banking adoption within its customer base. Your ability to explore and interrogate data, generate impactful visualizations, and deliver data-driven stories will be key in shaping banking proposition success. You will be embedded in the banking BU, working in close collaboration with marketing insights team and the digital products and experiences insight team.

What you’ll achieve in the first 12 months

• We have a working P&L model that connects banking revenue lines to their drivers: Build a driver-based model of the banking P&L covering all revenue and cost streams. Work with the business to validate the model.
• We always know how the banking business is performing and roughly why: Deliver curated performance metric visualisations that always starts from the P&L and decomposes variances into the driver behaviours that explain them. 
• We understand which channels and segments produce the most commercially valuable banking customers: Connect distribution attribution data to banking transaction behaviour data to show which channels produce customers who actually transact, and what that means for the P&L and distribution strategy.
• We are learning fast about Sanlam customers' banking appetite: We leverage our knowledge of our customers with emerging banking behaviours to generate insights about activation propensity and product appetite. 

Qualification and Experience

• 5+ years in an insights-producing role as a data scientist or data analyst.
• A proven track record of defining KPIs/metrics that influenced decision-making.
• Strong proficiency in SQL and experience with at least one BI/visualisation tool (Tableau, PowerBI).
• Experience partnering with senior business stakeholders. 
• Strong data storytelling and communication skills, comfortable engaging with non-technical executives.
• This is a Senior I role, suited to someone comfortable with ambiguity and with a high growth mindset. 

How you’ll think

• You focus on outcomes, not outputs. Ensuring metrics drive interventions that improve customer and business results.
• You have a startup-like mentality: success is not coming to you, you have to go get it 
• You’re high agency. Looking for ways to do, instead of reasons not to.
• Where some see impossible, you see a way: Turning obstacles into opportunity, chance into change. 
• You love creating more with less. Knowing that the biggest impact is born of the smallest acts.
• You seek out and value different perspectives. Believing that when we change how we look at things, how things look for us also changes. Making tomorrow not just different, but better. 

What you’ll enjoy

• Storytelling with data, moving leaders from numbers to actions
• Being in a high ownership, high ambiguity, high autonomy environment where the impact of your work matters. The ideal environment for your capability growth. 
• Being one of the first data professionals in a newly formed banking business with the opportunity to shape how the function works.
• Working at the intersection of commercial insight and data, and diving into a programme with real commercial stakes. 
• Learn from the best. Get guidance from some of the most seasoned professionals around. Our mentorship vibe is all about growing together, both professionally and personally. 
• Diving into projects that touch the lives of millions. Making a real difference in how people manage their money and plan their lives.
• Working with modern technologies like Snowflake, DBT and Tableau. 

Knowledge and Skills

Personal Attributes

Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping  our employees to realise their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Core Competencies

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. 

Our commitment to transformation