Purpose of the Role

The Senior Design Specialist is responsible for elevating the quality, consistency and impact of Glacier's visual communications across all channels and touchpoints. The role acts as a guardian of Glacier's corporate identity and visual standards, ensuring every piece of creative work reflects the premium, trusted and innovative positioning of the Glacier brand.

Working closely with the Brand, Communications, IMC, Events and Digital teams, the incumbent will translate business and marketing objectives into compelling visual solutions that engage advisers, clients and stakeholders. This role combines hands-on design execution with brand governance, creative problem-solving and continuous improvement of Glacier's design capability.

Leads integrated marketing initiatives, using customer and market insights to design and deliver campaigns that build brand, improve experience, and support business growth. 

Qualifications and Experience

• Degree, Diploma or Certificate in: graphic design, visual communication, multimedia design, creative design, or related discipline
• 5-10 years design experience
• Strong portfolio demonstrating both print and digital design capability
• Experience working with brand guidelines and corporate identities
• Experience in a marketing or corporate environment
• Advanced Adobe Creative Suite: Illustrator, InDesign, Photoshop
• Presentation design (PowerPoint)
• Digital asset creation
• Basic video and motion design advantageous
• Understanding of user experience and digital design principles
• Working knowledge of AI-enabled creative tools advantageous

Overview of Role Responsibilities (Level 1-13)

Marketing- Level 7 - Optimisation
Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.

Marketing Communications- Level 7 - Optimisation
Create marketing communications plans across all media to support the business plan and increase sales.

Digital Marketing Plan Execution- Level 7 - Optimisation
Manage large, top-of-funnel digital marketing campaigns and several aspects of the execution plan, such as creating concepts and contents, setting audiences and value propositions, and integrating digital channels.

Marketing Campaign Development- Level 7 - Optimisation
Manage a few campaigns (advertising, promotion, other marketing) and negotiate service-level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.

Brand- Level 7 - Optimisation
Develop and/or deliver a plan for an individual brand under guidance from senior colleagues.

Required Skills

Marketing Commercialization - Advanced
Works at an advanced level to develop a commercial proposition that meets and maximizes the needs of the client and the overall market. Typically works independently and provides guidance.

Campaign Management - Advanced
Works at an advanced level to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences. Typically works independently and provides guidance.

Data Collection and Analysis - Marketing - Expert
Operates as a recognized expert to collect, process, and analyze marketing data to inform strategy and enhance campaign effectiveness. Typically known as a subject matter authority.

Data Management Techniques - Marketing - Expert
Operates as a recognized expert to collect, analyze, and interpret marketing data from various sources to measure marketing campaign effectiveness, understand customer behavior, identify trends, and inform data-driven marketing strategies. Typically known as a subject matter authority.

Media Management and Utilization - Advanced
Works at an advanced level to assess and utilize media channels and opportunities in order to gain maximum benefit for the brand, product or service. Typically works independently and provides guidance.

Brand Management and Development - Advanced
Works at an advanced level to manage and develop all aspects of a brand to ensure it achieves its full impact and value in the market. Typically works independently and provides guidance.

General Experience

Experience enables job holder to deal with the majority of situations and to advise others (Minimum 5 years)

Managerial Experience

Experience of general supervision of more junior colleagues (7 to 12 months)

Education

Required Behavioural Competencies